Hyperbole and inflation in advertizing to the mining industry is an expected standard. But the prose posted on the web about Neil Jagger reaches new heights of cloying adulation. This would be forgivable were the prose precise and readable; but when the grammar is suspect and the intent even more suspect, we can but sit back and laugh.
Here is the opening statement of one posting:
Mining is one of the biggest economic pursuits carried out in a nation. Neil Jagger is a recognised and highly respectable name in the world of mining business. He possesses skills in supplying the best mining solutions to the world. He is having a competition along with his own earlier innovations and discoveries and is investing in persistent efforts to provide more solutions to the mining sector. The type of performance that he and his company deliver is totally unmatched. This fantastic person has dedicated his life and efforts to the expansion of mining industry.
Beset with such highfalutin stuff, I am drawn to read more, if only to seek what is behind this amazing phenomenon. Thus I continued to the following finding:
Nickel is a highly costly metal and a great amount of money is spent to carry out its extraction and processing. But with Supaflo thickeners, you can save a lot and can do the nickel extraction and processing efficiently and never have to suffer a loss. You can maximize your earnings and revenues by minimizing the use of energy and resources if you have joined the world of the products from Neil Jagger and his reliable company. All the works and items of his company are very professional and masterpieces and they’re proved to be safe and effective to the users and also to the surroundings.
It appears that Neil Jagger sells thickeners! I have never before seen such poor poetry sung in praise of a mundane thickener. The poetry gets more cloying as the crescendo is reached:
Neil Jagger and his inventions are becoming well-known quickly locally in Australia and internationally across the world. Each new mining project decides to depend on his company’s products even before getting started. This is more than an achievement for him and his company.
Thus to the website of Supaflo and anticipation of the description of a thickener. Not to be, for I find only this even more effusive outpouring:
The success story of Neil Jagger and his company is endless. It is impossible to summarize the achievements of this company in catering the mining industry not only in Australia but in countries across the world.
After some searching, I found this “explanation” of why Mr. Jagger’s thickeners are superior:
The Supaflo thickeners have bolted tanks that do not have any installation requirement at the site. No welding is required. This would save a lot of time and cost. The Supaflo thickeners can be relocated to another site. Therefore, it reduces the cost of installing a new thickener in case the company is planning to focus on another site after this project is over. The support leg of the thickener keeps it firm into the ground. The pickets can be dewatered. This increases the underflow density of the thickeners and makes them energy efficient (i.e. the energy inserted in the thickener is properly utilized). Jagger and his company conduct regular inspections to fulfill any kind of maintenance and up-gradations requirements for the site. The weather conditions and the site conditions suit Supaflo thickeners very well.
By this stage, I am convinced this is all some elaborate hoax, an April fool’s joke, a hit at my credulity. I mean, can this be real text intended to sell a product to the mining industry? Even though it is the Australian mining industry? Or is this some drunk sitting as I do now surrounded by empty brandy bottles, making up stuff simply to while away the time in humor and cynicism?
If you know more than I do, please comment and enlighten us all.
PS: At this link is a site where somebody else claims to have invented the thickener and has the idea stolen from him. It all gets pretty personal.
PSS. Some twenty-four hours after posting the above, I came across this new description of the thickeners. Gets stranger and stranger:
Supaflo paste thickeners for mining were created in the year 1983. Right after the development, the thickener was utilized commercially the very first time in August 1984 in the Northern Territory of Australia. This new technology has received a lot of popularity since then. Over 1000 units are installed globally. The sale value has already exceeded 0 million. It is a groundbreaking product that is changing the whole outlook of the mining industry across the world.
Environ-Clear Inc was the first firm to install the Supaflo paste thickeners for mining in their project. The project was a huge success. It exhibited 10 times better result than ordinary thickeners. The common settlers were appreciated. There were some loopholes in the design though, but they were expertly conquered in the subsequent project. The capacity of the thickener is being enhanced with every new project. The key idea of enhancing the proficiency of the Supaflo thickeners is by increasing the area of the “reaction zone”. According to experts, the internal feedwell and the innovative designs of the cone deflators have the effect of the exceptional effectiveness of Supaflo thickeners. Minute detailing has been made to the designs of the thickener to increase the power and capacity of the thickener.
Supaflo paste and thickeners have a heritage of turning dead projects alive. The Rum Jungle Uranium mine that was closed down in 1971 because of environmental concerns was brought alive with the Supaflo paste and thickeners. The problem with the traditional thickener was that the wastes of the mines were dumped in the surrounding river. The thrown out waste was hazardous to health and therefore the whole project must be closed down.
Supaflo thickener was provided to the site and the unit was built in the year 1984. The inbuilt wastage treatment of the Supaflo thickeners satisfied all the concerns and it was a big success. This project raised the standards for Neil Jagger and his team of professionals – who are the center behind Supaflo’s success. All the defects that have taken place in the Environ-Clear units were amended in the Rum Jungle uranium mine. According to the reports, Supaflo paste and thickeners for mining turned out to be a boon for this project and the nearby environment. Soon the greenery that was lost due to Uranium waste went back. The water bodies also became clean and usable.
This is just a story of how Supaflo paste and thickeners for mining happened. The developments in the projects haven’t stopped. Each project possesses its own unique features. The features depend on the environment and climatic requirement. Before installation, each design is tested for perfection. The Supaflo paste is a non risky disposable component made of natural substances so there are no environmental concerns of using the paste. Even the thickener is designed to decrease dust and smoke emission therefore it is also environment friendly. Supaflo paste and thickeners for mining assure efficiency and profitability.